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Our commitment to sustainability is all about striving beyond environmental compliance.
We have understood from the beginning that providing value to our customers goes over and above offering simplistic products - it is also about making a purposeful contribution to the environment and society at large. This purposeful contribution to customers, environment, and society is the forefront of our project: The Duality Initiative.
The Duality Initiative is anchored on the premise that sustainable products derived from sustainable means create a lasting contribution through additional value. The additional value we provide come from three key initiatives: Design Excellence, Circular Economy, and Zero-Waste Management.
Design Excellence: Multi-functional Design
Our dedication to sustainable athleisure does not sacrifice quality and style, but rather enhances it. All our products are multi-functional: serving as underwear/innerwear, activewear, and swimwear simultaneously as one product.
The 3-in-1 feature is the Duality Design Trifecta that is incorporated in all our products, giving our customers more value for money, and at the same time contributing less waste to the environment derived from additional consumer consumption.
Circular Economy: Recycle, Repurpose, Re-Use
We understand that given time, our customers may no longer want to hold on to our product anymore. We aim to give these pre-loved items a chance to be loved again by converting them into raw materials that can be used to be incorporated into new designs for future products
Zero-Waste Manufacturing
We make it a point to produce as little to no waste as possible in terms of excess fabrics when manufacturing our products. Our fabric cutters and seamstresses maximize the usage of raw materials as efficiently and ergonomically possible.
Any scrap fabrics unavoidably produced are turned into rags, which are then sold to the local wet markets near our manufacturing facilities.
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